Run feed check
REPAIR GUIDE · STEP BY STEP

Fix Product Variants and Item Group IDs

Keep variant rows distinct while grouping genuinely related product options.

How to diagnose and repair the issue

  1. Check each variant uses a unique product ID
  2. Group only variations of the same underlying item
  3. Use matching item_group_id within a variant family
  4. Review differences in size, color, material or pattern
  5. Confirm titles, links, images and prices match each specific variant
⚠ Before exporting

Do not group unrelated products just because they share a brand.

Check the fix

Keep an untouched copy of your source feed. Run the relevant check again, inspect flagged rows and compare a small sample with your store catalog. Merchant Center may apply additional requirements by country, product category and destination.

For the definitive requirements, review Google's current product data specification and your own Merchant Center diagnostics.